THE BEST OF HAUTE HOROLOGY 2010: JAEGER-LeCOULTRE’S EXTREME LAB 2

Last week, the King family of King Jewelers Nashville and King Jewelers Aventura met with Philippe Bonai, president of Jaeger-LeCoultre, at the Richemont headquarters in New York City for the post-SIHH 2010 show. While my family had the opportunity to view some amazing new timepieces up close for the first time, we were all most impressed with Jaeger-LeCoultre’s new Exterem Lab 2 watch. This masterpiece of haute horology will compete with Richard Mille’s creations for just a fraction of the cost and offers much more accurate time precision. This is the coolest watch of 2010!!!

The Master Compressor Extreme LAB 2 redefines the standard for extreme timepieces. Its new Calibre 780 and 781 for the Tribute to Geophysic offers unprecedented functions, developed to ensure ergonomic and highly functional use. This automatic chronograph has a large double-digit minute counter and a function selector integrated in the crown. The titanium version pays tribute to the historical Geophysic watch while exploring avant-garde solutions to protect the movement from magnetic fields.

JAEGER-LECOULTRE CALIBRE 780 and 781 (amagnetic version)
Ref. 2032470 18-carat pink gold/TiVan15, limited series of 200.Ref. 203T470 TiVan 15, limited series of 300.

The Master Compressor Extreme LAB 2 will be available at King Jeweler’s Nashville and King Jeweler’s Miami in late 2010. For more information, visit http://www.kings1912.com/ or http://www.jaeger-lecoultre.com/.

The King Power Alinghi seals watchmaker Hublot's association with the Swiss Alinghi team

Hublot's CEO Jean-Claude Biver unveiled the chronograph sporting the
colours of the Swiss Defender of the 33rd America’s Cup at the Hublot MiniBasel based in Miami Beach this past weekend in which David King of King Jewelers was in attendance to marvel at the new masterpiece of haute horology.

Swiss Made expertise was the toast of the hour this weekend at the exclusive Fountainbleu Resort where limited edition Hublot "King Power Alinghi" watch made its debut. The pride of the participants was swelled by immense motivation felt on all sides to defend the Swiss colours together in a few weeks' time, when Alinghi and Oracle do battle on the water.

The King Power Alinghi echoes the expertise and precision of the Defender yacht
built for the America’s Cup. New developments, cutting edge technology and
materials, a focus on the excellence of resources and sharing the highest level of
skills are qualities which link the two companies.

Jean-Claude Biver hopes that the King Power will bring the catamaran luck in this extraordinary challenge: "Alinghi already has an enormous range of skills and qualities, as well as the motivation to win, and we wish to demonstrate to them how proud we are to be their partner and to show them our support through this chronograph in the yacht's colours!".

KING POWER ALINGHI
Technical details
Case “King Power”, diameter 48 mm in microblasted black ceramic
Bezel Microblasted black ceramic with moulded black rubber, with 6 relief
black PVD H-shaped titanium screws
Crystal Sapphire with interior/exterior anti-reflective treatment
Bezel Lug Black composite resin
Lateral Inserts Black composite resin
Case-back Microblasted black ceramic
Crown Black PVD titanium with black rubber insert
Push-pieces Black PVD titanium with black rubber insert
Screws Black PVD titanium
Water resistance 100 m or 10 ATM
Dial Sapphire with anti-reflective treatment, multilayered, additional matt
black counters, index with black nickel, black SuperLuminova™, Alinghi
logo at 9 o'clock
Hands Satin-finished microblasted black nickel with black SuperLuminova™
Movement Mechanical skeleton chronograph with automatic winding, carbon
bridges, calibre Hublot HUB4400
No. of Components 252
Jewels 27
Bridges Microblasted black chrome
Screws Black PVD
Oscillating Weight Tungsten carbide with black PVD treated dimpled surface
Main plate Microblasted black chrome
Barrel With reinforced spring
Escapement Glucydur hairspring
Power Reserve 42 hours
Wristlet Adjustable articulated black rubber
Clasp Microblasted black ceramic and black PVD steel
Edition limited to 333 pieces numbered from 01/333 to 333/333


The King Power Alinghi is available exclusively at King Jewelers in Nashville, TN where the timepiece will be on display at their Hublot corner shop.

About David King, King Jewelers

David King is the owner of King Jewelers Nashville who has a passion for watches and writing. A graduate of the University of Pennsylvania with degrees in English and Chemistry, David and his brother Jono King are the fifth generation to own and operate King Jewelers.Established in 1912, King Jewelers has proudly styled jewelry and timepiece aficionados from around the world. A pioneer among independent couture jewelers, King Jewelers has built an outstanding reputation steeped in quality, value and first-class customer service. King Jewelers is an authorized dealer for over forty luxury Swiss watch brands including Bell & Ross, Bulgari, Breitling, Cartier, Chanel, Chopard, Hublot, Girard-Perregaux, IWC, Jaeger-LeCoultre, Jaquet Droz, Montblanc, Swiss Army, and TAG Heuer. With store locations in Aventura, FL and Nashville, TN, King Jewelers has won numerous awards as the Southeast's top jewelry store and diamond wholesaler. King Jewelers is a member of the American Watch Guild, an IW Leading Watch Retailer, and offers Nashville watch repairs and watch refinishing. For additional information, please visit our salon in Green Hills located at 4121 Hillsboro Road, call (615) 724-5464, or log onto http://www.kings1912.com/.

TAG Heuer Limited Edition Silverstone Calibre 11 Chronograph available on King Jewelers TAG Heuer E-Shop

Originally introduced in 1974, the Heuer Silverstone was named for the Silverstone Circuit, a legendary English racing track. As part of TAG Heuer’s year-long celebration of its 150th anniversary, the Silverstone Chronograph has just been re-issued this March 2010 as a limited-edition timepiece.

The TAG Heuer Limited Edition Silverstone Calibre 11 Chronograph is a truly original limited edition piece with only 3,000 available worldwide (1,500 Blue TAG Heuer Limited Edition Silverstone Calibre 11 Chronographs and 1,500 Brown TAG Heuer Limited Edition Silverstone Calibre 11 Chronographs). Each timepiece is numbered and inscribed with “150th Anniversary 1860–2010” while featuring the Vintage Heuer logo highlights 150 years of watchmaking legitimacy.

While the chronograph watch is a quintessential sports watch and one of the most popular complications amongst mechanical automatic timepieces in the world, the TAG Heuer Limited Edition Silverstone Calibre 11 Chronographs will surely win the hearts of purists and modern-retro collectors around the world. Invented by a Frenchman named Rieussec in 1821, a chronograph is a chronometric (time-measuring) device which contains a mechanism that allows to stop at least one hand to facilitate reading of the elapsed time. The Greek words "chronos" and "graph" stand for "time" and "writing".

The TAG Heuer Limited Edition Silverstone Calibre 11 Chronographs are both available for sale exclusively on-line at http://kingjewelers.tagheuereshop.com/. TAG Heuer timepieces are also available at King Jewelers Aventura and King Jewelers Nashville. For further information, visit http://www.tagheuer.com/ and http://www.kings1912.com/.

New Hublot President to Oversee the US Expansion Strategy

Hublot, the luxury Swiss watch company known for its innovative fusion of elements in its timepieces, is proud to announce the appointment of Beatrice de Quervain Blanchard as U.S. President. De Quervain Blanchard will join Hublot CEO Jean-Claude Biver and Managing Director Ricardo Guadalupe to oversee the US expansion strategy.

At Hublot, Beatrice de Quervain Blanchard will focus on gaining market share through a diverse marketing program that will include the opening of new boutique stores, a strong wholesale network and newsworthy communications initiatives. “I am very excited to join such a formidable brand as Hublot,” says de Quervain. “I have worked with Mr. Biver and Mr. Guadalupe before, and I am greatly looking forward to fusing our minds together to increase the brand’s presence in the U.S. market.”

About Hublot
In just five years, Hublot has become one of the most sought-after high-end watch brands with some of its timepieces making watch history, such as the One Million Dollar Big Bang, All Black Big Bang and Mag Bang watches. Jean-Claude Biver and his team is undoubtedly leading the company's guiding principle of "Fusion," which combines unusual materials such as gold with ceramic, tantalum, magnesium and titanium with a modern version of Hublot’s rubber strap.

About King Jewelers Nashville

Established in 1912, King Jewelers has proudly styled jewelry and timepiece aficionados from around the world. A pioneer among independent couture jewelers, King Jewelers has built an outstanding reputation steeped in quality, value and first-class customer service. King Jewelers features exclusive jewelry designers such as Mikimoto, Kwiat, Roberto Coin, and Charles Krypell, offers in-house custom designs, private label jewelry collections, and is an authorized dealer for over forty luxury Swiss watch brands including Bell & Ross, Breitling, Cartier, Chanel, Chopard, Hublot, Girard-Perregaux, IWC, Jaeger-LeCoultre, Swiss Army, and TAG Heuer. For additional information, please visit our salon in Green Hills located at 4121 Hillsboro Road, call (615) 724-5464, or log onto http://www.kings1912.com/.